Programmatic Associate Media Manager - Remote
Company: Oracle
Location: Quincy
Posted on: April 10, 2021
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Job Description:
Responsible for digital marketing of products or services in
support of Oracle's demand generation strategy using tools to
optimize marketing strategies and enhance the customer experience
with new technology platforms and innovations. Provides support to
digital marketing activities that optimize the online user
experience, increase marketing effectiveness. Assists on creation
of online marketing programs such as search optimization (paid and
natural search), affiliated marketing, social marketing, and viral
marketing to create buzz and inbound demand responses. Drive
traffic which ultimately generates sales pipeline. Assist in
translating ideas used in demand generation into promotional
marketing campaigns and advertising personas. Ensures localized
content is leveraged for all digital marketing channels including,
web, social, paid advertizing and outbound emails Conducts analysis
for programs effectiveness and uses the findings for market site
enhancements and to leverage optimization of all digital programs.
Collects and analyzes digital/internet/website/mobile data and
statistics which monitor and measure the performance of digital
traffic and activities to support marketing and campaign
optimization, lead generation for sales, product and engineering
teams for continuous improvements to product and data driven
decision making. Applies basic application of statistics-based
market intelligence to business issues. Monitors and analyzes site
performance and reviews tracking metrics to provide solutions to
increase search engine ranking and creating marketing
personas/audience profiles. Job duties are standard with some
variation. Completes own role largely independently within defined
policies and procedures. 2 years related experience. BA/BS degree
or equivalent. Proficiency in web analytics applications, strong
database skills and technical understanding of website architecture
and mobile platforms. *This is a remote/office based position which
may be performed anywhere in the United States except for within
the state of Colorado.* *Oracle is an Affirmative Action-Equal
Employment Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, sex, national origin, sexual orientation, gender
identity, disability, protected veterans status, age, or any other
characteristic protected by law.* *Position at a Glance:* This is
your opportunity to join Oracle as we bring media in-house and
build (literally from the ground up) a best in class programmatic
activation team. You will play a vital role in the success of this
team as the day-to-day programmatic and activation expert. You will
help develop campaign strategy across multiple organization
pillars, activate all programmatic media, report on and share
successes with the strategy and marketing teams on all campaigns.
*Responsibilities* * *Execution of Programmatic in NA:* Delivering
against KPIs at each stage of the buying cycle - awareness,
consideration, purchase, loyalty across multiple platforms. *
*Campaign Setup and QA: *Responsible for the creation of campaigns
in the platforms as well as performing all necessary checks before
campaigns activation. This includes all tracking tags are in place
and working with Data Manager to ensure audiences are pushed
through correctly from the DMP before launch. * *Analytics and
Reporting: *You will create bi-weekly and post campaign performance
reports for each campaign which provides analysis and insights that
adds value to the team.Develop expertise in Oracle's O&O DMP *
Preferred familiarity with DMP and audience synching capabilities
*Requirements:* * *3 Years of Programmatic expertise: *You have
experience in media planning and/or media activation, with hands-on
executional experience with planning and managing large-scale
programmatic activity in various platforms (DV360, TTD, etc) *
*Excellent Communication Skills:* Whether verbal, written or
powerpoint, you'll need to be able to communicate clearly and
answer programmatic questions coming from all levels of
understanding. * *Programmatic Knowledge: *You have a solid
understanding of the programmatic landscape, best practices, and
platforms to successfully manage campaigns. * High-level of
awareness of multiple Ad-Tech and marketing technology solutions
such as DV360, Quantcast, Facebook, LinkedIn, Marketo,
ABM-solutions like 6Sense, and Google-DCM * Enable data to play an
instrumental role in ad campaign planning, execution, optimization
and analytics * Understanding of online and offline data collection
for advertising, data onboarding, and data models * Possess
technical skills to make use of our audience platforms in order to
partner with management on how to create efficiencies and deploy a
global audience framework. Develop broad domain and technical
knowledge. * Partner with technical vendors, internal engineering
teams, and other PMs to represent audience marketing requirements
for new technical improvements involving audience targeting. *
*Creative thinking:* Always focusing on innovative, but measurable
solutions. * *Team Player: *You have a collaborative personality
that thrives in a highly cross-functional, cross-cultural
environment. #LI-MS1 **Job:** **Marketing* **Organization:**
**Oracle* **Title:** *Programmatic Associate Media Manager -
Remote* **Location:** *United States* **Requisition ID:**
*210006TZ*
Keywords: Oracle, Quincy , Programmatic Associate Media Manager - Remote, Advertising , Quincy, Massachusetts
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