Advertising Strategist, Sales Development
Company: Comcast Corporation
Posted on: February 8, 2024
Effectv, the advertising sales division of Comcast Cable, helps
local, regional and national advertisers use the best of digital
with the power of TV to grow their business. It provides
multi-screen marketing solutions to make advertising campaigns more
effective and easier to execute. Headquartered in New York with
offices throughout the country, Effectv has a presence in 66
markets with nearly 35 million owned and represented subscribers.
We're dedicated to helping our clients meet their business goals by
connecting them with their customers through multiscreen television
advertising. Working with companies from local startups to
nationwide corporations, we provide support to help each business
reach its target customers. By applying data to television
advertising in new ways, we're able to bring our clients the best
of digital media, coupled with the power of TV. To learn more,
check out www.effectv.com.Job SummaryThe Sales Development
Advertising Strategist is an outward, forward-thinking partner to
Effectv Sales. By partnering with Automotive Advertising Account
Executives, the Advertising Strategist will help determine the
appropriate advertising strategy, value proposition, and solution
to solve the client's needs/objectives/goals through our Linear TV
& Streaming (Multi-screen) product offerings.Job DescriptionCore
- Partners directly with Sales Account Executives to strategize
optimal solutions for Automotive Advertisers.
- Oversees the kickoff and development of an advertiser's initial
campaign strategy, including attending/conducting a discovery
session, building/designing a custom strategic solution and
evaluates the performance of campaigns to optimize and identify
- Demonstrates a very strong ability to lead multiple
strategies/projects at once and delegate several tasks to
individuals within the team to eventually bring together a cohesive
- Displays an understanding of and an ability to speak to
multiple Centers of Excellence within the organization tied to
media strategy, creative, marketing sponsorships, sports, data,
attribution, and audiences across our portfolio of solutions.
- Develops discovery questions to determine the client's
goals/value propositions. Conducts proactive industry trend
analysis (Researching market competition, etc)
- Accompanies Account Executives and participates in
client-facing sales presentations/pitches and offers subject matter
expertise, insights, and opinions.
- Consistent exercise of independent judgment and discretion in
matters of significance.
- Regular, consistent, and punctual attendance. Must be able to
work overtime as necessary.
- Other duties and responsibilities as assigned.Employees at all
levels are expected to:
- Understand our Operating Principles; make them the guidelines
for how you do your job.
- Own the customer experience - think and act in ways that put
our customers first, give them seamless digital options at every
touchpoint, and make them promoters of our products and
- Know your stuff - be enthusiastic learners, users and advocates
of our game-changing technology, products and services, especially
our digital tools and experiences.
- Win as a team - make big things happen by working together and
being open to new ideas.
- Be an active part of the Net Promoter System - a way of working
that brings more employee and customer feedback into the company -
by joining huddles, making call backs and helping us elevate
opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and
- This information has been designed to indicate the general
nature and level of work performed by employees in this role. It is
not designed to contain or be interpreted as a comprehensive
inventory of all duties, responsibilities and
qualifications.Comcast is proud to be an equal opportunity
workplace. We will consider all qualified applicants for employment
without regard to race, color, religion, age, sex, sexual
orientation, gender identity, national origin, disability, veteran
status, genetic information, or any other basis protected by
applicable law.EducationBachelor's DegreeWhile possessing the
stated degree is preferred, Comcast also may consider applicants
who hold some combination of coursework and experience, or who have
extensive related professional experience.Relevant Work
Experience5-7 YearsBase pay is one part of the Total Rewards that
Comcast provides to compensate and recognize employees for their
work. Most sales positions are eligible for a Commission under the
terms of an applicable plan, while most non-sales positions are
eligible for a Bonus. Additionally, Comcast provides best-in-class
Benefits. We believe that benefits should connect you to the
support you need when it matters most, and should help you care for
those who matter most. That's why we provide an array of options,
expert guidance and always-on tools, that are personalized to meet
the needs of your reality - to help support you physically,
financially and emotionally through the big milestones and in your
everyday life. Please visit the on our careers site for more
Keywords: Comcast Corporation, Quincy , Advertising Strategist, Sales Development, Advertising , Quincy, Massachusetts
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