Manager, Digital Marketing
Company: J.Jill
Location: Quincy
Posted on: August 6, 2022
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Job Description:
About Us At J.Jill, our success is guided by a culture that
values the intrinsic art of creativity and the data science
required to drive our future growth. We are collaborative and
data-centric, with every associate focused on creating our
customer's unique experience and delivering results through our
omnichannel business model. We embrace each other's differences and
unique perspectives and consider all applicants for employment
without regard to race, color, religion, gender, sexual
orientation, national origin, age, disability, gender identity and
expression, marital or military status. We also provide reasonable
accommodations to qualified individuals with disabilities in
accordance with the Americans with Disabilities Act and applicable
state and local law. Overview The seasoned data-driven Digital
Marketing Manager will be responsible for the day-to-day planning,
execution, and analysis of paid search programs. He/She will play
an integral role in growing our paid search channel through budget
management and campaign optimizations, managing our Google and
Microsoft accounts. Partners with cross-channel digital and social
members to translate business objectives into unique and strategic
approches to drive customer growth and value. Responsibilities
Oversees day-to-day campaign management including campaign
launches, budget & bid management and seasonal key word
optimizationsReports on program performance (brand, non-brand,
shopping) on a weekly and monthly basis highlighting key metric
results - cost, conversion, sales and go forward
optimizationsAggregates, analyzes, and translates paid search
performance with deeper insights into actionable recommendations
for customer growthProjects short-term sales and customer metrics
based on historic performancePerforms tests - measuring, reporting,
and advice on future implementation of those learningsPartners with
Google and Bing on quarterly business reviews - analyzing
performance and opportunities for growth Qualifications In depth
understanding of the principles of search platform and analytics,
bidding strategies and optimizationMust have experience working
with Google Ads platform is requiredExperience within Adobe, Google
Data Studio and Doubleclick Campaign Manager is a mustStrong
writing, presentation, and interpersonal skillsMust be highly
organized with the ability to multi-task under tight deadlines Our
Brand J.Jill is a premier omnichannel retailer and nationally
recognized women's apparel brand committed to delighting customers
with great wear-now product. The brand represents an easy,
thoughtful and inspired style that reflects the confidence of
remarkable women who live life with joy, passion and purpose.
J.Jill offers a guiding customer experience through more than 280
stores nationwide and a robust e-commerce platform. J.Jill is
headquartered outside Boston.
Keywords: J.Jill, Quincy , Manager, Digital Marketing, Executive , Quincy, Massachusetts
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