Director Sales & Marketing
Company: The Newbury Boston
Location: Quincy
Posted on: September 12, 2023
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Job Description:
Highgate Hotels
Highgate is a leading real estate investment and hospitality
management company widely recognized as an innovator in the
industry. Highgate is the dominant player in major U.S. gateway
cities including New York, Boston, Miami, San Francisco and
Honolulu, with a growing Caribbean and Latin America footprint. The
hospitality forward company provides expert guidance through all
stages of the property cycle, from planning and development through
recapitalization or disposition. Highgate has a proven record of
developing its diverse portfolio of bespoke lifestyle hotel brands,
legacy brands, and independent hotels and resorts with contemporary
programming and digital acumen. The company utilizes
industry-leading revenue management tools that efficiently identify
and predict evolving market dynamics to drive outperformance and
maximize asset value. With an executive team consisting of some of
the most experienced hotel management leaders, the company is a
trusted partner for top ownership groups and major hotel brands.
Highgate maintains corporate offices in New York, Chicago, Dallas,
London, Miami, and Seattle. www.highgate.com .
Location
The Newbury Boston at One Newbury Street, located in the premier
shopping and dining neighborhood of Boston's Back Bay is an iconic
property originally opened in 1927 as one of the first Ritz-Carlton
hotels in the U.S. and most recently was the Taj Boston. The
building was recently transformed into a 286-room luxury hotel with
16,000-sq-ft of stunning event spaces, signature dining experiences
and a reimagined front entrance on Newbury Street.
Overview
The Director of Sales & Marketing is primarily responsible for
leading & driving top line revenue strategy, with direct booking
responsibilities, for traditional sales related segments to include
group, volume transient & consortia, and catering (where
appropriate). The individual is additionally responsible for
staying ahead of market trends, market share movement and ongoing
competitive hotel analysis, while directing the property sales team
to ensure budgeted revenues are met or exceeded. The Director of
Sales & Marketing is also responsible for developing and
implementing a marketing communications plan designed to achieve
the desired positioning for the hotel, as well as managing the
sales and marketing budget that supports revenue attainment.
Responsibilities
- Responsible for leading & driving top line revenue for
traditional sales segments to include group, volume transient
(business travel & consortia) through customer acquisition and
retention strategies/tactics
- Assesses & reacts to market trends, market share & the
competitive hotel environment.
- Develops and implements a marketing and communications plan
designed to achieve the desired positioning of the hotel, as well
as manage the sales & marketing budget that supports all
initiatives.
- Identify and research potential accounts/clients and prospect for
new business opportunities, generate leads, and set up
meetings/presentations with clients that will keep the hotels
pipeline consistently full of opportunities. Regularly contact
existing accounts based on the tracing frequencies of the Account
Coverage Program.
- Actively sell guest rooms and food & beverage where applicable to
small groups as assigned, ensuring monthly and quarter goals are
met
- Initiate and follow up on leads.
- Use property's computerized sales management system to manage the
hotel's business, including (but not limited to) generating
reports, entering business, blocking space, building accounts, and
logging activities. Act as the hotel's voice of the customer and
communicate key issues/concerns at all levels of the
organization.
- Fluent in reading/assimilating/using Smith Travel Research data,
financial P&L, mix of sales, forecasting, gro up pace/position
& a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand
generators, supply/demand and economic factors affecting hotel
performance.
- Conduct comprehensive competitive set reviews, SWOT analysis &
keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate
the primary markets.
- Develop/implement key segment strategy & managing key accounts
(both existing & target).
- Design effective sales deployment schemes & market
assignments.
- Develop sales goals designed to achieve budget & market share
targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
- Participate in weekly Sales Meeting, Operations Meeting, BEO
Meeting and any other required meetings relevant to role.
- Develop networking opportunities through active participation in
community and professional associations, activities, and
events.
- Develop relevant brand partnerships and activations that help
drive awareness and differentiation
- Collaborate with agency partners (PR, Social, Digital) where
appropriate and orchestrate strategies and tactics that support
established KPIs that will positively impact the hotel.
Keywords: The Newbury Boston, Quincy , Director Sales & Marketing, Executive , Quincy, Massachusetts
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