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Director of Content

Company: IntelyCare
Location: Quincy
Posted on: June 4, 2021

Job Description:

Are you ready to join one of the fastest growing companies in the country and one of the best companies to work for in Boston?

IntelyCare is looking for a Director of Content to join our marketing team. The role will be focused on expanding our content and engagement strategy, working closely with our teams and partners to produce campaigns and assets to add value to the lives of our core audiences: nursing professionals and healthcare facility administrators. You will also be responsible for crafting the right outreach to help inform journalists, analysts, investors, and influencers of how IntelyCare is reinventing healthcare workforce management.

The first criteria for any potential candidate is alignment to IntelyCare's core values and mission driven approach.

Our Values

We're driven by wonder - you're encouraged to ask 'what if?' and see where it leads you.

We take big swings - don't be afraid to make mistakes; they're the stepping stones to success.

We carry forward care - we care about what we do, we care about each other, and we care deeply about our partnered facilities and IntelyPros.

And we believe that when we work together, we thrive. You won't find outsized egos and a 'not my job' mentality here. Just humble, tenacious folks working together to make the impossible possible.

You'll be joining a winning team. Our recent awards:

Ranked #1 on the Boston Business Journals list of fastest growing companies in Massachusetts

Comparably.com Best Companies to Work for in Boston

Ranked 41 on America's Fastest-Growing Private Companies list Inc. 5000

Ranked 33 on Deloitte's Technology Fast 500

What You'll Be Doing:

Develop and drive a content roadmap and strategy that builds the IntelyCare brand and generates engagement from both sides of the marketplace: nursing professionals and facility admins.

Craft content and engagement for journalists, analysts, investors, and influencers so they can quickly understand IntelyCare's value proposition and to help spread this value proposition to others.

Conceptualize, edit, and write campaign briefs and content across mediums and channels. From strategy documents to white papers to blogs to press releases, you should be experienced and comfortable with A.P. style while having a creative and conversion driven approach to crafting content

Develop thought leadership content that helps to articulate IntelyCare's vision in vertical markets and broader media focused on themes such as the the future of work, gig economy revolution, data science and tech enabled disruption in healthcare staffing

Data is king at IntelyCare. You should be comfortable working in an environment where you will have to communicate and articulate strategy based on a data driven approach. You will work with the team to analyze content performance and use insights to produce and evolve engagement and stay ahead of market needs. You will be responsible for working with the team to mine our content, PR and social analysis tools to show how and where to optimize.

Manage a growing team of strategic talented storytellers committed to publishing a regular stream of content that engages, informs, and inspires a range of audiences.

Utilize survey tools and forums, digital and offline, to manage feedback loops with core audiences to help shape content strategy.

Collaborate closely with teams to effectively prioritize ideas and allocate resources and precious time to driving forward projects that have the highest impact.


Minimum of 10 years experience building, managing, and running content strategy & operations, preferably in a startup technology environment.

Effective senior communicator and manager who can inspire as well as help drive content projects across teams and hit delivery dates.

Proven work experience managing content team and outside partners. We believe in small agile teams and utilizing outside partners to scale marketing. You will be responsible for two talented direct reports and will be responsible for helping grow their skills and career.

Experience building content strategy in service of business and communications goals that map to KPIs.

Mastery of multiple content forms and channels - video, long-form, short-form, social, awards, PR, digital and offline.

Understanding of B2B and B2C marketing with experience talking to revenue and sales enablement teams

Experience in thinking outside of the traditional B2C marketing landscape and working with vendors to drive fail fast approaches. We are looking for ideas like TikTok campaigns; Spotify playlist, Pandora video campaigns.

Strategic thinker that is able to synthesize and collaborate to prioritize inputs from various perspectives to create an actionable plan.

Nice To Haves: Experience in health tech, gig economy tech and models, mobile marketing, and fast growth, agile, start-up experience.

Keywords: IntelyCare, Quincy , Director of Content, Other , Quincy, Massachusetts

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